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BMW I4
Redefine acoustic-emotional character of vehicle with electric mobility
DATE 2020
MATURITY LEVEL MOCKUP
COMMISSIONED BY BMW
SOUND BY BMW Iconicsounds electric
BMW’s all-electric Concept i4 presents a visionary sound profile. It was composed by Hans Zimmer and BMW sound designer Renzo Vitale under the brand BMW IconicSounds Electric.
Concept i4 shows BMW ambition to build extra emotional depth by connecting the driver with the vehicle’s character on another level through individual tones and sounds.
experience epics
click and discover use cases
experiential setup
EXPERIENTIAL SETUP COMPONENTS
GUI
infotainement and cluster system
TOUCH DISPLAY
curved display
AUDIO PLAYER
PHYSICAL INPUT
switch push button
DOOR MGT
electric door latch
epic1
Provide a sense of excitement when entering
use case
Oppening door sound
When the door is oppened, a special sound is played.
use case
Start sound
When the driver starts the car, a special sound is played.
epic2
Enhance driving experience of electric vehicle
use case
Environment personalization through driving mode
Mini scores, which BMW calls “sound worlds » are played through diving experience. The composition morphs slightly based on the car current driving modes, whether “core,” “sport,” or “efficient.
food for thoughts ...
How to seize the opportunity of electric mobility acoustic?
How can vehicle sounds enhance emotional experience?
How can audio environment communicate car identity and branding?
You worked on this project? Any comment or request?
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