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holoride
Turning vehicles into moving theme parks.
DATE 2019
MATURITY LEVEL mockup
DEVELOPMENT holoride
COnTRIBUTOR AUDI
New passenger experience : Put virtual reality in a car.
holoride is developing the future of in-vehicle media, linking Extended Reality (XR) with real-time motion data, like acceleration and steering. This creates a new category of experiences for everyone who spends time on the move.
Extended Reality (XR) is an umbrella term for Virtual Reality (VR) and Augmented Reality (AR). With the new technology an extra dimension is added to this Extended Reality
experience epics
click and discover use cases
experiential setup
VIRTUAL REALITY
VR equipment
IMMERSIVE CONTENT
Holoride App
PaSSENGER MONITORING
Experience monitoring
VEHICLE MONITORING
Route and vehicle dynamics
MonetIzation
Blockchain based platform
CONFIGURATOR
Elastik SDK
epic1
Bring XR experience to passengers
use case
XR enriched by driving physics
Until now, immersive experiences have been mostly visual. But holoride includes the real-time physical feedback of the vehicle you’re in, making your experience even more intense. So you really start to feel what you see. With holoride, reality becomes part of the game.
use case
Elastic content
The most exciting experiences are the new ones. With holoride, every ride is a new adventure and the XR content is never the same. holoride’s elastic content adapts to the route length and type, driving styles, and location for experiences tailored to your journey.
use case
More euphoria, less nausea
People often can’t enjoy transit time, because watching a movie or reading makes them feel uncomfortable. By matching what you see and what you feel with almost no latency, holoride is able to reduce motion sickness. Being in transit becomes time well spent.
use case
XR/Reality transition
The magic of VR is exponentially boosted with immediate transition from boring reality when putting the VR headset on. All sensation of the real trip: speed, surrounding infrastructure and roads, vehicles and pedestrinas around are reinvented and reintroduced in the virtual world.
epic2
Propose new content format for the future in-vehicle media
use case
XR experience design
Content creators can design new XR experiences with LBS (location-based service) and driving dynamics using their own game engine studio and holoride SDK.
use case
Precision dynamic marketing
OEM and content creators get the real-time status of the vehicle and passenger experience
use case
XR monetization
The blockchain-based platform ensures tracablity of the delivered content and passenger experience for monetization of media access, advertising, and more
food for thought ...
How to design a user experience that can not only drive better usage, but also increase media business?
Are cars the right medium for digital experiences?
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