BMW I4

Redefine acoustic-emotional character of vehicle with electric mobility

DATE 2020

MATURITY LEVEL MOCKUP

COMMISSIONED BY BMW

SOUND BY BMW Iconicsounds electric

BMW’s all-electric Concept i4 presents a visionary sound profile. It was composed by Hans Zimmer and BMW sound designer Renzo Vitale under the brand BMW IconicSounds Electric.  

Concept i4 shows BMW ambition to build extra emotional depth by connecting the driver with the vehicle’s character on another level through individual tones and sounds.

references

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experiential setup

EXPERIENTIAL SETUP COMPONENTS

GUI

infotainement and cluster system

TOUCH DISPLAY

curved display

AUDIO PLAYER

PHYSICAL INPUT

switch push button

DOOR MGT

electric door latch

epic1

Provide a sense of excitement when entering

use case

Oppening door sound

When the door is oppened, a special sound is played.

use case

Start sound

When the driver starts the car, a special sound is played. 

epic2

Enhance driving experience of electric vehicle

use case

Environment personalization through driving mode

Mini scores, which BMW calls “sound worlds » are played through diving experience. The composition morphs slightly based on the car current driving modes, whether “core,” “sport,” or “efficient.

food for thoughts ...

How to seize the opportunity of electric mobility acoustic?

How can vehicle sounds enhance emotional experience?

How can audio environment communicate car identity and branding?

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