Amazon Go

Offer an e-commerce experience in the physical world.

DATE 2018

MATURITY LEVEL READY

DEVELOPED BY AMAZON

The Amazon Go cashless store.

A supermarket where customers just put the products in their bags and leave without having to check-out.

Amazon opened the first store in Seattle in 2018 and subsequently opened stores in New York, San Francisco and Chigago.

You worked on this project? Any comment or request?

experiential setup

EXPERIENTIAL SETUP COMPONENTS

USER IDENTIFICATION

gate for QR code scanner

GUI

virtual payment ticket + amazon go app

TOUCH DISPLAY

user smartphone 

VIRTUAL CART

just walk out technology by Amazon  

OBJET IDENTIFICATION

camera + shelf sensor

epic1

Allow customer to take what they need and go

use case

Virtual basket

Consumers take what they want off the shelf, and can put it back on if they change their mind. Chosen products are identified and added to their virtual basket. 

epic2

Provide checkout-free shopping experience

use case

User identification

Customers use the Amazon Go application to enter. The application generates a QR code to be scanned when they enter the store.  

use case

Automatic account debit

When users leave the store, the picked products are automatically billed on their Amazon account. Only virtual payment via their smartphone, no more shopping feeling. Users have no longer have to wait in line to check out, they just walk out with their products.  

food for thoughts ...

How do you envision the store of tomorrow ?

Can we think of the physical store as a real click and collect experience ?

You worked on this project? Any comment or request?

explore more experiences

You have a project we could collaborate on? Let’s make your experience real!

You want our perspective on a specific experience?

You want to see all the next experiences to come?