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Amazon Go
Offer an e-commerce experience in the physical world.
DATE 2018
MATURITY LEVEL READY
DEVELOPED BY AMAZON
The Amazon Go cashless store.
A supermarket where customers just put the products in their bags and leave without having to check-out.
Amazon opened the first store in Seattle in 2018 and subsequently opened stores in New York, San Francisco and Chigago.
experience epics
click and discover use cases
experiential setup
EXPERIENTIAL SETUP COMPONENTS
USER IDENTIFICATION
gate for QR code scanner
GUI
virtual payment ticket + amazon go app
TOUCH DISPLAY
user smartphone
VIRTUAL CART
just walk out technology by Amazon
OBJET IDENTIFICATION
camera + shelf sensor
epic1
Allow customer to take what they need and go
use case
Virtual basket
Consumers take what they want off the shelf, and can put it back on if they change their mind. Chosen products are identified and added to their virtual basket.
epic2
Provide checkout-free shopping experience
use case
User identification
Customers use the Amazon Go application to enter. The application generates a QR code to be scanned when they enter the store.
use case
Automatic account debit
When users leave the store, the picked products are automatically billed on their Amazon account. Only virtual payment via their smartphone, no more shopping feeling. Users have no longer have to wait in line to check out, they just walk out with their products.
food for thoughts ...
How do you envision the store of tomorrow ?
Can we think of the physical store as a real click and collect experience ?
You worked on this project? Any comment or request?
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