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Interactive mirror, Ebay
Offer an e-commerce experience in the physical world.
DATE 2014
MATURITY LEVEL READY
DEVELOPPED BY EBAY
COMMISSIONED BY REBECA MINKOFF
Rebecca Minkoff Offers a personalized shopping experience with the interactive fitting room.
Since 2004, Rebecca Minkoff has been showing its desire to offer a new shopping experience to its customers. The brand offers interactive fitting rooms and connected mirrors in its stores.
experience epics
click and discover use cases
experiential setup
LIGHTING
TOUCH SCREEN
connected mirror in the store
TOUCH SCREEN
connected mirror in the fitting room
TOUCH SCREEN
personal smartphone
GUI
Shopping options + app + website online + videos + content
OBJET IDENTIFICATION
RFID
ordering system
USER IDENTIFICATION
user account
epic1
Improve the customer journey in the store
use case
Item request
Clients can request clothing from the store and their fitting rooms. They may request a different size of the item of clothing being tried on.
use case
Notification of fitting room availability
Clients receive a text message when the clothes arrived in the cabin.
use case
Virtual basket
Clients have the possibility to select items in the fitting room. The selection is directly sent at the checkout.
epic2
Propose a physical manifestation of the best online experience
use case
Item identification
Connected mirrors in the shop and in the fitting rooms recognize the articles and display them on screen.
use case
Items real-time information
Customers can have real time information on the items (sizes and colors available, materials used…)
use case
Suggestions list
A recommendation list is proposed to customers according to their shopping habits and the clothes they have tried on. This list is available in store and in the fitting room.
use case
Fitting room light adjustment
Clients can adjust the brightness of the fitting rooms : morning light, sunset light, club light…
use case
Shopping session save
Customers can identify themselves to keep track of their shopping and fitting.
food for thoughts ...
Is the connected mirror the only way to fluid the customer journey ?
Does the connected mirror provide a tool to facilitate stock management ?
What are the benefits of such a mirror for the store beyond the customer experience ?
You worked on this project? Any comment or request?
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