Max Motor Dreams, Ford

Help parents to lull baby at home.

DATE 2017

MATURITY LEVEL mockup

Commissioned by ford

Designed by Ogilvy madrid

Max Motor Dreams is a baby’s cradle which accurately simulates the sensation of riding in a car.

All controlled via a simple app that tracks baby’s favourite outings as you drive and then play them back accurately when you put baby to bed. 

references

You worked on this project? Any comment or request?

experience epics

click and discover use cases

experiential setup

surrounding perception

smartphone’s gyroscope and accelerometer

Lighting

LEDS

audio player

embeded speaker

object motion

smartphone

parents’ phone

configuration system

Max Motor Dreams app

epic1

Simply capture car ride ambiance

use case

Car drive recording

The parent launch the app before beggining a route to collect the street lighting, car movement and engine noise.

epic2

Simulate sensations of riding in a car

use case

Ride simulation in cradle

The cradle is capable of mimicking with light, movement and sound the movements of a car in choosen recorded routes.

food for thoughts ...

What about immersive environment generation to help establish routine and support specific activity (sleeping, working...)?

What are the key elements that enable to create specific ambiance and sensation? Sound, lighting, scent,...

What about being able to capture a moment at anytime, being able to replay it's ambiance as a memory? A sensation rather then a picture?

You worked on this project? Any comment or request?

You have a project we could collaborate on? Let’s make your experience real!

You want our perspective on a specific experience?

You want to see all the next experiences to come?