The model Yacht Club
Bringing e-sport to the open air
Max Motor Dreams, Ford
Help parents to lull baby at home.
DATE 2017
MATURITY LEVEL mockup
Commissioned by ford
Designed by Ogilvy madrid
Max Motor Dreams is a baby’s cradle which accurately simulates the sensation of riding in a car.
All controlled via a simple app that tracks baby’s favourite outings as you drive and then play them back accurately when you put baby to bed.
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experience epics
click and discover use cases
experiential setup
surrounding perception
smartphone’s gyroscope and accelerometer
Lighting
LEDS
audio player
embeded speaker
object motion
smartphone
parents’ phone
configuration system
Max Motor Dreams app
epic1
Simply capture car ride ambiance
use case
Car drive recording
The parent launch the app before beggining a route to collect the street lighting, car movement and engine noise.
epic2
Simulate sensations of riding in a car
use case
Ride simulation in cradle
The cradle is capable of mimicking with light, movement and sound the movements of a car in choosen recorded routes.
food for thoughts ...
What about immersive environment generation to help establish routine and support specific activity (sleeping, working...)?
What are the key elements that enable to create specific ambiance and sensation? Sound, lighting, scent,...
What about being able to capture a moment at anytime, being able to replay it's ambiance as a memory? A sensation rather then a picture?
You worked on this project? Any comment or request?
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