Interactive mirror, Ebay

Offer an e-commerce experience in the physical world.

DATE 2014

MATURITY LEVEL READY

DEVELOPPED BY EBAY

COMMISSIONED BY REBECA MINKOFF

Rebecca Minkoff Offers a personalized shopping experience with the interactive fitting room.

Since 2004, Rebecca Minkoff has been showing its desire to offer a new shopping experience to its customers. The brand offers interactive fitting rooms and connected mirrors in its stores.

You worked on this project? Any comment or request?

experiential setup

LIGHTING

TOUCH SCREEN

connected mirror in the store

TOUCH SCREEN

connected mirror in the fitting room

TOUCH SCREEN

personal smartphone

GUI

Shopping options + app + website online + videos + content 

OBJET IDENTIFICATION

RFID

ordering system

USER IDENTIFICATION

user account

epic1

Improve the customer journey in the store

use case

Item request

Clients can request clothing from the store and their fitting roomsThey may request a different size of the item of clothing being tried on. 

use case

Notification of fitting room availability

Clients receive a text message when the clothes arrived in the cabin.

use case

Virtual basket

Clients have the possibility to select items in the fitting room. The selection is directly sent at the checkout.

epic2

Propose a physical manifestation of the best online experience

use case

Item identification

Connected mirrors in the shop and in the fitting rooms recognize the articles and display them on screen.

use case

Items real-time information

Customers can have real time information on the items (sizes and colors available, materials used…)

use case

Suggestions list

A recommendation list is proposed to customers according to their shopping habits and the clothes they have tried on. This list is available in store and in the fitting room.

use case

Fitting room light adjustment

Clients can adjust the brightness of the fitting rooms : morning light, sunset light, club light… 

use case

Shopping session save

Customers can identify themselves to keep track of their shopping and fitting.

food for thoughts ...

Is the connected mirror the only way to fluid the customer journey ?

Does the connected mirror provide a tool to facilitate stock management ?

What are the benefits of such a mirror for the store beyond the customer experience ?

You worked on this project? Any comment or request?

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