Inspiration Corridor, DigitasLBI Labs
Enhance exposure and attractiveness of retail outlets in shopping malls.
MATURITY LEVEL Mockup
developed By DigitasLBi labs
In partnership with Klépierre
DigitasLBI Labs has chosen to propose an innovative system to enhance the shopping experience in shopping centres.
This prototype was created as part of the « connected commerce » offering to demonstrate the impact of technology on tomorrow’s shopping. This innovation is designed for shopping centre shoppers.
click and discover use cases
video analysis of QUIVID + infrared camera
PigData product recommendation + video analysis of QUIVID
iBeacon bluetooth 4.0
code reader + infrared camera
personnal shopper asistant
Propose a digital shopping experience
The user walks down the corridor as he would go « window-shop » and can select on the screens the products he like.
Virtual clothing catalogue
Display of a mood board of customized products according to the user’s needs and availability in partner stores.
Offer a digital personal shopper
When the user enters the room, he is scanned. In less than 10 seconds, the technology recognizes and evaluates the user’s gender, age category and clothing style.
The user can scan the barcode of a purchase made in the mall with which he or she wishes to associate other purchases, for example, matching shoes to a dress.
Products corresponding to his style of clothing or to the scanner product are proposed to him/her thanks to access to the data of the product catalogues and stocks in real time in the shopping centre. Each product selected by the user further refines the recommendation engine, which regenerates the selection of associated products each time.
Engage customer to go shopping in stores
Synchronization of selected products on personal mobile phone
When the user leaves the corridor, he only has to synchronize the products she/he has selected on her/his mobile application.
The user can then find all the preselected products by indoor geolocation in the different partner stores of the shopping centre.
food for thoughts ...
What about extend the clothes catalogue to personal closet ?
Could shopping centers provide services to help store mutualise logistic or delivery for exemple?
What other services could favorise store mutualisation in shopping centres?
You worked on this project? Any comment or request?
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AKEKUKU box, François Rollin
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