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Inspiration Corridor, DigitasLBI Labs
Enhance exposure and attractiveness of retail outlets in shopping malls.
DATE 2014
MATURITY LEVEL Mockup
developed By DigitasLBi labs
In partnership with Klépierre
DigitasLBI Labs has chosen to propose an innovative system to enhance the shopping experience in shopping centres.
This prototype was created as part of the « connected commerce » offering to demonstrate the impact of technology on tomorrow’s shopping. This innovation is designed for shopping centre shoppers.
experience epics
click and discover use cases
experiential setup
USER IDENTIFICATION
video analysis of QUIVID + infrared camera
user profil
PigData product recommendation + video analysis of QUIVID
virtual cart
Klépierre Application + synchronization of the chosen items on the phone
Geolocation
iBeacon bluetooth 4.0
touch display
corridor displays
touch display
smartphone
Object identification
code reader + infrared camera
virtual assistant
personnal shopper asistant
epic1
Propose a digital shopping experience
use case
Window shopping
The user walks down the corridor as he would go « window-shop » and can select on the screens the products he like.
use case
Virtual clothing catalogue
Display of a mood board of customized products according to the user’s needs and availability in partner stores.
epic2
Offer a digital personal shopper
use case
Body scanning
When the user enters the room, he is scanned. In less than 10 seconds, the technology recognizes and evaluates the user’s gender, age category and clothing style.
use case
Items Scan
The user can scan the barcode of a purchase made in the mall with which he or she wishes to associate other purchases, for example, matching shoes to a dress.
use case
Customized recommendations
Products corresponding to his style of clothing or to the scanner product are proposed to him/her thanks to access to the data of the product catalogues and stocks in real time in the shopping centre. Each product selected by the user further refines the recommendation engine, which regenerates the selection of associated products each time.
epic3
Engage customer to go shopping in stores
use case
Synchronization of selected products on personal mobile phone
When the user leaves the corridor, he only has to synchronize the products she/he has selected on her/his mobile application.
use case
Items localisation
The user can then find all the preselected products by indoor geolocation in the different partner stores of the shopping centre.
food for thoughts ...
What about extend the clothes catalogue to personal closet ?
Could shopping centers provide services to help store mutualise logistic or delivery for exemple?
What other services could favorise store mutualisation in shopping centres?
You worked on this project? Any comment or request?
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