adidas_LDN

Provide an immersive purchasing experience

DATE 2019

MATURITY LEVEL READY

COMMISSIONED BY ADIDAS

DESIGN BY DIA STUDIO

From the discovery, through the fitting, the testing and the purchase of its products, ADIDAS has reinvented the way to buy its clothing.

A key actor in the innovation of the textile industry, ADIDAS has decided to focus on the retail experience of its products by offering an immersive concept store.

You worked on this project? Any comment or request?

experiential setup

Display

LED

Physical input

button

Immersive visual

LED screens

Human TRACKING

Camera

Touch Surface

interactive floor

lighting

LED

User profile

smartphone

localization

geolocation tracking

audio

touch screen

epic1

Offer a new way to discover your clothes

use case 1

Personalized environment

Learn to discover your clothes as you wish, change the environment, the light, the mirrors, and all that in one click and your smartphone.

use case 2

Bring it to me

With your ADIDAS app and account, simply scan your product and press « bring it to me ». the app will immediately notify you of its availability and send a seller directly where you are in the store.

use case 3

Immersive fitting room

Equipped with two interactive led screens, this new fitting room recognizes directly the clothes you are trying on. if they are not in your size, or if you don’t like them, the interactive screen suggests you to try another size, or even to change the color.

A second screen allows you to display a wallpaper such as the emirate staduim in order to take a picture of yourself in the context you want.

epic2

Improve users testing by providing an immersive experience

use case

Try it as if you were there

Whether it is for basketball, soccer, tennis or running, ADIDAS has created for you an interactive space where you can test your products directly and express yourself in many games. Using the most advanced technologies to track you, capture your performance and fully immerse you in an environment even closer to reality.

use case

All your information at your fingertips

From the store to your home, with the ADIDAS application, retrieve, save and change your preferences and stored data throughout the experience.

food for thought ...

Can we consider with this type of project that the experience of purchase becomes even more important than the product itself?

With NIKE, PUMA or even BOSE, many retailers have started their digital shift to the user experience of purchase. Will it become a standard in these sectors?

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